?Understanding The ‘Aha’ MomentĪn ‘aha’ moment occurs very early on in the user journey, ideally within the first few seconds of them discovering your product. It’s the miraculous moment of discovery when the user connects your product’s value proposition to an innate problem they’ve been facing in their day-to-day life. It can also be the realization of having a problem they never knew they had before using your product.Īn aha moment is the moment when the user transitions seamlessly from being ‘mildly interested’ to ‘heavily invested’ in your product and the unique value it offers to them. This is why aha moments are so entwined with product-led growth (PLG), a SaaS GTM marketing strategy where the product experience primarily drives your success and growth.įor example, Facebook’s ‘7 friends in 10 days’ is one of the most widely-known aha moments around. Users who added 7 friends in their first 10 days on the platform were far more likely to stay on as long-term users of the platform.īut even before users add friends, they’re already familiar with the utility of Facebook. There are many more examples of aha moments from brands and products we’ve all come to use: Their very first ‘aha’ moment would’ve been a friend telling them about it, or coming across an advertisement. Google Search: Instant answer to any query.
Uber Eats: Placing a second order within 3 days of the first oneĪha moments are organic and long-lasting tools to combat churn and create rewarding relationships between products and users.It’s a myth that an aha moment only occurs when a user onboards to your product. The first aha moment a user should feel is when they come across your product, be it through an advertisement or a video.
#Product aha moment series
With multiple competitors offering to solve the same problem, your product needs to guide your users towards a series of aha moments within the first few minutes of their discovery–and then encourage them to sign-up. You should actively build your product experiences around leading your users towards your top aha moments in the smoothest way possible. Otherwise, you risk seeing customers that never return. Try to discover what exactly makes your users continue using your product. Pinpoint Your Aha Moments And Test ThemĪn aha moment is when a user understands the value of your product and goes, “Ah, this is what I was looking for.”.Identify the aha moments and build your product onboarding journey around them. Without experiencing the aha moment, the probability of users coming back is slim and in most cases, none.įor this reason, you need to be crystal clear about your aha moments and craft the entire user onboarding experience around leading the user to an aha moment in the quickest way possible.įormulating your acquisition and retention strategy around your product’s core aha moments will not only net you more users but also help you retain them for longer. Today, your product might not be unique but the experience it needs to offer to stand out has to be singular. That’s the only way you can retain users.
And crafting such an experience needs tremendous insight into user behavior. The aha moment of your product, according to you, might not be the same according to your users. So, leverage all the data you have access to and get to the bottom of what makes your target audience tick. Product-led growth need not be the sole pillar of your acquisition and growth strategy but it needs to be an important element of it. And you can’t do that without harnessing the incomparable potential of aha moments.
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